The Resource Guide

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Napa Valley OnEarth Resource Guide

The Resource Guide is a comprehensive annual guide full of facts, figures, charts, graphs, and vital information about your area. The full-color annual includes information on employment, population, real estate, land use, taxes, weather, tourism, agriculture, construction, schools, vital resource contact information, and much, much more.

The Resource Guide Contains :

The user-friendly format is oriented toward home buyers, new residents, investors, and business owners. Information included:

Facts & Figures on
these topics:

  • Employment
  • Population
  • Real Estate
  • Land Use
  • Taxes
  • Weather
  • Tourism
  • Agriculture
  • Construction
  • Film Industry
  • Vital Resource Contact Information
  • and Much, Much More.

Guides also included
on these topics:

  • Government Guide
  • Relocation Guide
  • New Business Guide
  • Schools Guide
  • Visitor Information Guide
  • Health & Wellness Guide

Specifications:

The Resource Guide is Full-Color throughout, printed on high-quality glossy paper stock for a professional and upscale look and feel, lending credibility to your organization. Full-size magazine format, 20 pages, including Covers.


Custom Edition

No advertisers appear in your edition -- other than you

Customized & exclusive for your company with these full-color pages:

  • Custom Color Front Cover
  • Custom Color Back Cover
  • Custom Color Inside Front Cover
  • Custom Color Inside Back Cover

Pick from any one of our Custom Covers templates or submit your own original print-ready artwork.

The Resource Guide contains up-to-date information that your prospective client, employee, buyer, etc. wants and needs to know about your destination -- all in one place and with only your name on it.

For pricing, go to our Resource Guide Online Order form.


What do I put on my 4 Custom pages?

Your Custom Guide gives you the opportunity to tell your story to the world.

Here is a good example and some ideas of how you can use your Custom Guide Pages effectively:

Front Cover and Back Cover

Your Front and Back Covers can serve as your branded "glamour shots" of the your city, associating you or your company with that destination.

Front Cover Sample Front Cover Example

Company Name, Logo, and Glamour Shot

A striking image(s) of your city branded with an individual's name and/or company name or logo can grace the Front Cover, associating you and/or your firm with that destination.

Use any one of our standard pre-designed covers (examples seen here) or have your designer contact us for Custom Cover specifications.

Back Cover Sample Back Cover Example

Company Name, Logo, and Office Locations

The Back Cover can be a "wrap-around" continuation of the Front Cover shot and/or useful tools or other information, such as: detailed map of your market; contact information & photo with company brand; office locations; etc.

Our standard pre-designed covers have wrap-around images. You can use one of our pre-designed front/back cover combinations or use a fully custom design of your own creation.

Inside Front and Inside Back Covers

Your Inside Front and Inside Back Covers can serve to communicate the uniqueness of you and/or your company.
Inside Front Cover Sample Inside Front Cover Example

Profile, About Us, and/or a Deeper Look

On the Inside Front Cover, you can use a Welcome Letter and Profile introducing individual(s) and/or your company with photos and your brand.

Profile/About Us

Tell your clients all about you:

  • Who we are (including all contact info).
  • What we do (our product/service).
  • Who we do it for (our customer's description).
A Deeper Look

On the Inside Front and/or Inside Back Covers you can answer deeper questions your clients may have about you:

  • What most people who buy our product/service: "do not know" or "are surprised to learn" about our product/service.
  • What are the relevant/important issues to know before making a buying decision?
  • What our customer wants: "to experience" and/or "to avoid" when using our product/service.
  • What are their financial considerations; performance concerns; reputation issues; motivation factors; etc.?
Inside Back Cover Sample Inside Back Cover Example

Deeper Look and/or Offer/Value-Added

On the Inside Back Cover, you can add what's unique, special, value-added, etc. about your offer plus location details and/or include an area for note-taking.

Offer/Value-Added

Tell your clients all about: Your offer/value-added product/service and The benefits each provides to them:

To help our customers (broadly defined) make the best decision possible, we offer/provide: [name/nature of offer/value-added service, etc.] which delivers these [benefits].

What can your offer/value-added service contain?

An offer/value-added service can include any information that helps your customer make an informed buying decision that justifies doing business with you.

To help you create an offer/value-added service of your own, here is a checklist of possible offer/value-added service items/subject matter that you might provide to your potential buyer (as appropriate for your product/service):

  • Do's & Don'ts List
  • "Top 10" List
  • Articles/News stories
  • Charts/Graphs
  • Maps
  • Endorsements
  • Testimonials
  • Examples of Savings
  • Photos/Videos
  • Buyer's Guide
  • Association Memberships
  • Awards Received
  • Special Reports/Books
  • Client Lists
  • Compliance Checklists
  • Facts & Figures
  • Product Demos
  • Price/Service Quotes
  • Standards Lists
  • Test/Lab Results
  • Discount Coupons/Promo Codes
  • Other: Unique to you

Be sure to tie a benefit to each offer/value-added service you provide. That is, be sure to answer what each offer/value-added service does for your customer.

Top Teaser